We guarantee to rule out the misuse able use of any kind of elements
from the Corporate Design of the museum August Horch Museum
Zwickau due to utilization of any data from this site (especially the
download of data).

The Colours:
There are two basic colours used by the August Horch Museum: black
and dark green – both are typical for the automobile production in the
20s and 30s. These two colours should reflect the glamour of the luxury
Horch automobiles which were world wide known. Fundamentally, this
dark green is used for the pictures and the black for the writing. When
using the green for an area a darker tone could be used – depending on
the size.

Definition of the colour green:
CMYK (95, 40, 100, 10) – RGB (0, 105, 60)
Pantone 349, RAL 6001 Smaragdgrün, 3M SC 100-450 Folie

Definition of the colour black:
CMYK (50, 30, 30, 100) – RGB (0, 0, 0)
Pantone Process Black, RAL 6005 Tiefschwarz, 3M SC 100-12 Folie

The Writing:
Mainly used at the August Horch Museum is the Univers by Adrian
Frutiger. Due to the variety a lot of design possibilities come into
existence. Attention is to take when having a document: maximally 3
different interfaces should be used.

The signet and the slogan should be in Univers Condensed Bold. Texts
are written in Univers Condensed Light with +3 or by way of exception
also Univers Regular or rather Univers Light, horizontally scaled 90 %.

To emphasize words they should be written cursive, headlines have to
be written with Univers Condensed Bold. To mark other things the
French symbols have to be used: » « .