• Horch Museum

    Audi Type B from 1911

  • Horch Museum

    Auto Union racing cars in the pit lane

  • Horch Museum

    GDR bungalow

  • Horch Museum

    Gas station with Horch and Audi

  • Horch Museum

    August Horch Restaurant

  • Horch Museum

    Auto Union fair stand with Horch 853

  • Horch Museum

    Hotel scene with two Horch

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Permanent Exhibition

About 160 large sized and numerous small-sized exhibits are presented on an exhibition space of about 6.500 square metres. A harmonic interplay of presentations and sceneries coins the exhibition, completed by multimedia terminals and historic documents.

The beginning constitutes a reconstruction of a Horch 14-17 PS from 1904 -  a car from the year the August Horch & Cie. Motorenwagenwerke A.G. was founded by August Horch. As you proceed you will be fascinated by the Zwickau automotive design: the luxurious Horch cars of the 1930s.

The following exhibition area illustrates the role of Auto Union as a part of the war production during World War II and shows the alteration of the company from a civilian car manufacturer to a mere war producer by exhibiting various vehicles and war commodities.

The exhibtion area in the office building provides an insight into the technology and mechanical production of the 1920s and 1930s. Fully operational machinery, propelled by a single engine and transmission belts, together with a water brake for engine tests will transfer the visitor into the production period of historical automobiles. The art of coachbuilding may be marveled at when inspecting a »cut away« Audi from 1935.

The basement of the museum begins with the first waves of individual motorisation in the 1920s and 30s, mainly portrayed with DKW and Wanderer automobiles and motorcycles in a street scenery. The common distribution and marketing of Auto Union are explained in the premises of an Auto Union chain store. The extension of the road network and the increasing holiday offers of the 1930s led to an increasing mobility during the summer and winter months alike. This theme is illustrated with cars in a picknick- and Autobahn scenery as well as in a winter setting.

The expansion building features the following themes:

Racing of the late 1920s and 1930s: Have a seat at the grandstand of the race course and enjoy the video presentation about the history of the Silberpfeile! The Auto Union type C and type D racing cars are already lined up and a streamline racing car is being rolled off the transporter.

The next theme is automotive production after 1945. To begin with you will find the immediate postwar products such as a malt-mill and a pedal car. Zwickau's publicly owned automobile production initially also featured lorries and tractors. As you proceed the Trabant takes centre stage. You will encounter it as you walk up the "holiday road" or as you discover the zeitgeist in a typical GDR bungalow. It is possible to tune a virtual Trabant or to drive a real Trabant through a computer simulated city. The production line for the Duroplast - the Trabant's manifold patented Duroplast car body - is also unique. Secret developments and prototypes can be found as well as rally versions, the Trabant 1.1 or the last Trabant.

But how did production continue after 1990? This leads to the present with Volkswagen Sachsen, the supply industry and the engineering offices. Zwickau remains the main pillar of the Auto land Saxony to this day. A VW Golf Citystromer, a shot at VW Phaeton and a Bentley Bentayga car body and other VW can be marveled at. With a VW Golf Wörthersee from 2017 the exhibition concludes practically in present days.

The August Horch Mansion can be visited upon request. Please inquire at the cashier's desk. A museum attendant will accompany you to the former industrialist's mansion.

The exhibition – except the August Horch Mansion – is accessible for wheelchairs.

Audi 10/28 PS and Horch 12/28 PS Gas station from the 1930s Reenacted historic street scenery Silberpfeil and grandstand Duroplast production GDR bungalow


Telephone: 0375 27 17 380
Telefax: 0375 27 17 38 11
Email: info[AT]

August Horch Museum Zwickau gGmbH
Audistraße 7
08058 Zwickau (DE)

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